Simplicity® Launches Newly Redesigned Regent™ Lawn Tractor Line

Updates include added suspension model at lower price point, electric height-of-cut on all models

MILWAUKEE, Wisconsin (October 18, 2017) – Briggs & Stratton Corporation will showcase the newly redesigned Simplicity Regent™ Lawn Tractor lineup during GIE+EXPO in Louisville, Kentucky, Oct. 18th to the 20th. The line now includes two suspension models with new contoured seats starting at just $2,999, and all five models boast updated styling, improved tires and electric height-of-cut to allow users to easily adjust the grass cutting height with the simple touch of a switch.

“The design updates to our Regent line give homeowners an easier, more comfortable way to a beautiful lawn,” said Ryan Fredrickson, Product Manager of Residential Riding Mowers. “Our new electric height-of-cut feature on all models allows users to easily adjust the grass cutting height with a simple touch of a switch. Additionally, homeowners will experience a more comfortable ride with our expanded suspension model options featuring improved contoured seats.”

Notable Features of the 2018 Regent Lawn Tractor Lineup:

  • Powerful performance with a reliable 724cc Briggs & Stratton Professional Series™ V-Twin engine
  • Ability to electronically adjust cutting height from 1.5- to-4 inches
  • Updated tires with improved tread design for better traction
  • New hood styling and heat management with an LED headlight bar
  • Added comfort on rear suspension models with contoured 15-inch seats
  • Free-floating mower deck for easy start-up and enhanced power

The 2018 Regent Lawn Tractor five-model line includes:

  • 23/38: 23-gross horsepower1/724cc  tractor with 38-inch mower deck ($2,399 MAP)
  • 23/42 FAB: 23-gross horsepower1/724cc  tractor with 42-inch fabricated mower deck ($2,599 MAP)
  • 25/48 FAB: 25-gross horsepower1/724cc  tractor with 48-inch fabricated mower deck ($2,799 MAP)
  • NEW 25/44: 25-gross horsepower1 tractor/724cc with 44-inch mower deck and rear suspension ($2,999 MAP)
  • 25/48 FAB: 25-gross horsepower1/724cc  tractor with 48-inch fabricated mower deck and rear suspension ($3,199 MAP)

The new Simplicity Regent Lawn Tractors will be available at authorized Simplicity dealers nationwide starting in February 2018. Locate the closest dealer to schedule a test drive by visiting www.simplicitymfg.com and clicking on the “Dealer Locator” tab.

1All power levels are stated gross horsepower at 3600 rpm per SAE J1940 as rated by Briggs & Stratton. 

Media Contact:

Liz Dorland
402.437.6066
Lizd@swansonrussell.com