News Room
Simplicity®, Electrified - Elevating the Battery Powered Zero Turn Category
Simplicity proves that you can invest in a zero-emissions, quiet, low- maintenance mow while not sacrificing comfort or performance with a battery-powered zero turn. The new BlueVolt TM CZ1 zero turn mower delivers on all counts. Read More
Simplicity Celebrates a Century of Powerful Milestones
In 1922 when Simplicity Manufacturing was founded, the company laid its foundation by producing machinery for automobile and truck engines. But a company doesn’t get to celebrate its 100th anniversary without innovation and reinvention. Read More
Briggs & Stratton Names Michelle Kumbier as New SVP & President of its Turf & Consumer Products Business
Briggs & Stratton today announced that Michelle Kumbier has joined the Company as Senior Vice President & President of its Turf & Consumer Products business, which consists of the Company's Ferris, Snapper, Simplicity, Billy Goat, Victa and Branco brands of commercial and residential outdoor power equipment. Read More
Simplicity® Adds Courier XT™ to Robust Zero Turn Lineup
Briggs & Stratton, LLC and Simplicity are excited to announce an expansion to their premium mower lineup in the new Courier XT zero turn mower. The Courier XT is an excellent complement to the diverse selection of Simplicity mowers, offering reliable componentry, a luxurious mowing experience, and top-notch cut quality. Read More
Briggs & Stratton Announces Completion of Sale to KPS Capital Partners
The Acquired Business Exits Chapter 11 Bankruptcy Proceeding Read More
Simplicity® Adds Ergonomic Power Steering and Hydraulic Lift Systems to Select Ride Mowers
Additional upgrades include redesigned instrumentation and premium seat options Read More
New Simplicity® Mowers Offer Professional-Grade Versatility to Homeowners
New mowers offer integrated cargo beds, superior suspension and the innovative Oil Guard™ System Read More
Steering Made Easier With Simplicity® Dual-stage Snow Blowers
Snow blowers include dual-trigger steering for tight turns, heated hand grips and bright dual LED headlights. Read More
Simplicity® Launches Newly Redesigned Regent™ Lawn Tractor Line
Updates include added suspension model at lower price point, electric height-of-cut on all models. Read More
All-New Simplicity Courier™ Combines Premium Mower with Versatility of Utility Vehicle
Introducing the Courier™ Residential Zero Turn Mower from Simplicity, a premium zero turn with superior cutting, the speed and comfort of suspension, and a utility cargo bed. Read More
